The Analysis of the Influential Factors of Domestic Residents' Information Demand

With the rapid development of information technology associated with the increase of information consumption, information demand is having influence on the development of information industry as it is the beginning of information consumption. Researching the information demand of domestic residents can fundamentally solve the shortage and diversity of information demand, and then promote the effective demanding and reasonable using of infornation. This paper applies normative analysis and empirical analysis related with qualitative analysis to analyse the influential factors of information demand of domestic residents in aspects of information environment, information itself and personal ability of information consumer after investigating the current situation of information demand. And then I provide some specific measures to stimulate the information demand such as optimizing information environment, optimizing information products and enhancing the information ability of individual people.